A Special Interview With Vince Frost
Internationally renowned and award winning designer Vince Frost had no hesitation leaping at the opportunity to provide practical advice for design students and graduates here on giant thinkers. Born in the UK and making a name for himself on the highly competitive London design scene at a young age, Vince’s early career started at Pentagram. He worked on projects ranging from a Spice Girls album cover to a set of stamps for the Royal Mail and redesigns of The Independent Magazine and The Independent newspaper.
In 2004 he came to Australia with his wife and three children where he started Frost Design*. An interdisciplinary creative studio that work seamlessly across Advertising, Design, Digital, Environments and Fashion for a diverse range of local and international clients. “Design for design’s sake does not concern us. Making a difference does. Solving problems is what we do best – listening, getting to the heart of a problem and developing effective solutions that surprise and excite in equal measure.” says Vince.
Vince is actively involved in the global design community. He mentors at colleges and lectures at design conferences around the world. A humble and true design education advocate, investing his time and energy in nourishing the future of designers and young creatives.
- relentless passion
- big ideas
- strong presentation skills
- can do attitude
- Creative mind
Can I/we work with this person?
I look out for the following negative characteristics:
- unwarranted arrogance
- decorators as opposed to ideators
Once you have done that Brainstorm ideas quickly. Play with it. Let your mind wander. Think lateral. Involve your clients in the process. Be transparent, collaborate. Lead the outcome but don’t dictate it. Bring the best ‘the one’ to life.
Remember It’s not about you. You’re not an artist your a service.
It’s always been competitive and always will be. There is never enough time nor money. This is the business of design which is a commercial role as a business advisor.
The people who succeed are the ones who thrive on and make opportunities, the ones who’s whole body tingles with adrenalin with every window of opportunity large or small.
If you just want to work by yourself and make pretty pictures then be an artist. Damien Hurst is a very wealthy graphic designer.