Designing Success

My objective, both as an independent designer and as leader of Frost*collective, has always been to design success. After 20 years in the driving seat, I understand the value and potential of design and how it can make a difference.

My passion for design and business, and where the two collide, is my focus. I want to bring my personal touch to projects, as a strategist, creative director, speaker and mentor, and help people achieve successful outcomes. 


Vince Frost is the founder and Executive Creative Director of Frost*collective, Sydney.

Before starting Frost* Design in London in 1994, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Executive Creative Director of Frost*collective, has lead a wide range of projects for clients such as Deutsche Bank, Qantas, Frasers Property and the Sydney Opera House.

Vince is an Executive Committee member of D&AD, a member of AGI (Alliance Graphique Internationale, Switzerland) and a Honourary Fellow of ISTD (International Society of Typographic Designers, London). He has received numerous creative awards from D&AD, Art Directors Club (New York and Tokyo), The Society of Publication Designers New York and AGDA Australia.

Vince’s second book, Design Your Life®, was published by Penguin in November 2014 and is available for purchase at