Aussies send 2.7 million takeaway cups into landfill every day. The damage this does to our planet is astronomical.

Started by Bondi locals - @_sarahwilson_ and Sondra Beram of @brucoffeebondi – the movement is designed to change behaviour by saying no to disposable takeaway coffee cups and promoting the use of KeepCups, sit down coffee and mug libraries. Bondi, Avalon, Leichhardt, Bilgola, Thirroul and Manly say F**K THE CUP.

Key to the BYO Cup Week brand is empowering local communities to actively use the campaign statement by switching, ‘F*CK THE CUP’, to, ’BONDI SAYS F*CK THE CUP’. This small but meaningful shift creates a strong call to action.