January 22nd, 2010 10:22 AM
Frost* is excited to be working on a top secret new project with none other than Ernie, of Sesame Street fame. Stay tuned… Heh heh heh
January 22nd, 2010 9:50 AM
Frost* is looking for a multidisciplinary Mid-Weight and Senior Designer
You must have:
– a strategic mind
– big ideas
– a love of words
– a knowledge of all things design
– and above all PASSION
Our studio produces award winning ideas in 5 departments – Advertising, Digital, Design, Environments and Fashion.
Based in an open plan warehouse in the heart of Surry hills, our passionate team of 30+ bring ideas to life with full effect.
Your presence will be highly visible, working on diverse projects from around the world.
Are you ready to show us what you got?
CONTACT
jobs@frostdesign.com.au with a CV and a 10 page PDF (please clearly mark your name only on PDF) under 2MB of your best work.
January 08th, 2010 4:43 PM



When asked to design concepts for the State Library of NSW’s centenary, Frost looked to the Library’s DNA to find the answer. The driving idea was to get the objects “out” into the public and create a sense of fun and surprise. We decided to construct a typeface using objects from the Library’s rare and unusual collection, as many people only associate the Library with books. This allowed us to put the objects in a new context, as well as exposing people to the many different aspects of the collection. The letters contain elements of maps, manuscripts, ephemera, relics and even the Library’s own historic architecture. Each letter took about two days as every shape needed to be deep-etched. The whole alphabet took around 400 hours to create. The type-face will be used to celebrate the Mitchell Library centenary next year, see it here http://www.onehundred.sl.nsw.gov.au
On a tour of the Library archive, it hit us that there were literally millions of objects all with incredible stories to tell and we wanted to share those stories with the wider community. We felt creating a type-face from these objects is a natural way for us to showcase the Library.” Says Vince Frost, “The process of research had a profound effect on the whole team. We really want people to get involved because we’d like everyone to be as excited about it as we are!
A major exhibition of 100 objects from the Mitchell Library’s collection will be on show for 100 days from 9 March 2010.
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